New Balance and Jaden Smith have teamed up again to create the Jaden 574, the first ever 574 silhouette made from surplus materials.
The limited-edition style uses excess materials to create a unique treatment of the iconic New Balance 574 style that reinforces the duo’s commitment to sustainability.
With this new release, Jaden Smith puts his touch on the classic 574, which has been a closet staple for more than three decades. The upper of the Jaden 574 incorporates 73% surplus materials, 9% recycled content and 18% virgin materials, while the midsole utilises New Balance’s standard die-cut EVA.
With each pair completely unique, the Jaden 574 is a follow up to one of the previous Vision Racer styles launched in 2020, which also incorporated surplus materials, marking the second time the two have worked together on a model with surplus materials to help reduce material waste and offer consumers more sustainable footwear options that don’t sacrifice style.
The Jaden 574 is a reflection of both Smith’s and the brand’s larger commitment to sustainability. New Balance aims to send zero waste to landfill from its footwear factories by 2025, and recently launched an apparel repair pilot with The Renewal Workshop as the first step to address post-consumer waste and help establish greater levels of circularity.
