General Sleep launches Nora line

General Sleep’s vision is simple: to create beautiful, versatile, trans-seasonal sleep and loungewear that looks great, feels amazing, and encourages rest and pause.

With an unwavering focus on transparency within their supply chain, General Sleep is dedicated to using organic fabrics that stand the test of time. This commitment alongside the ongoing support of artisan weavers and their centuries-old practice of hand-loomed fabrics allows the wearer to rest easy knowing garments are made ethically.

Rather than creating entirely new collections each season, General Sleep evolves with new colourways that integrate alongside their classic core range and easily blend into an everyday wardrobe.

This season General Sleep offers a refreshed take on classic favourites with a mood-enhancing Chocolate Gingham alongside a timeless Cumin Stripe and a soft Lake hue.

General Sleep’s design vision is grounded in the simple purpose of creating season-less, versatile and sustainable sleep and loungewear.

Celebrating their most-loved silhouettes such as the Sleep Shirt, Camilla, Winona and Classic Set; the Chocolate Gingham and Cumin Stripe is available in 100 per cent organic cotton whilst the Lake is a linen-cotton blend. The Everyone Robe and Classic Set in Lake is also available in brushed cotton when cooler nights call for cosier fabrics.

The new colourway’s complement the tones of General Sleep’s core collection and offer pieces that can be worn out and about to effortlessly elevate. Whether it be a corner-shop stroll, breakfast with friends or Sunday lounging at home, the range offers plenty of versatility beyond wearing to bed.

Designed in New Zealand and lovingly handcrafted in India, each garment has been made with connection, longevity, and comfort in mind.

Nora launches online from mid-March 2022.

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