H&M’s epic new recycling video

High street store H&M first launched its worldwide Garment Collecting initiative in 2013 and since then the company has collected over 40,000 tonnes of clothing. Today customers can bring any unwanted garments and textiles, from any brand and in any condition, to any H&M store, all year around.

High street store H&M, who opened their first New Zealand store in 2016 at Sylvia Park, Auckland, has launched a powerful video to promote their next Garment Recycling campaign “Bring It” which raises awareness of the importance of garment recycling. Since 2013, H&M has been running a garment collection service worldwide whereby customers can bring in unwanted clothes and textiles, (even if it doesn’t have an H&M tag) to be re-worn, re-used and recycled.  

In nearly four years, H&M has gathered more than 40,000 tonnes of garments, with the goal to increase the amount of garments collected, every year, and reach a total collected volume of 25,000 tonnes per year by 2020, and in turn, divert garments going to landfill. 

H&M wants to close the loop on fashion by giving customers an easy solution to hand in unwanted garments – anything from underpants to sheets, socks, you name it, so they can be reused or recycled through H&M’s garment collecting initiative. The “Bring It” film tells the journey that unwanted garments go on after they have been collected in store. 

To provide fashion and quality at the best price in a sustainable way, H&M’s ambition is to work towards a change in the way fashion is made and enjoyed today. Close the Loop is all about creating a closed loop for textiles, so that unwanted clothes can be reused and recycled to create fresh textile fibers for new products.

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For more information on Garment Collecting and Close the Loop, click here. 

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