Main image: Videris models Kama and Tiare embody the message that there’s nothing sexier than a person who feels comfortable in their own skin.
Cast your mind back to that iconic scene in Bridget Jones’ Diary when our loveable heroine jostles with the make or break decision: to wear the skimpy thong or the granny pants.
Poor Bridget. If only her undies drawer offered up items that made her look and feel fabulous.
These New Zealand intimates brands do exactly that. And as you’d expect, they’re not only beautifully designed for comfort and wellbeing, they are ethically-made from natural and sustainable fabrics.
Having previously designed for Stella McCartney Lingerie, Agent Provocateur and David Beckham Bodywear to name a few, founder and designer Chloé Julian envisioned Videris to empower women to reclaim feeling sexy. And there’s nothing sexier than a person who feels comfortable in their own skin.
Videris’ new soft-cup-style ‘Sarah’ bra is particularly comfortable, and will be available in a beautiful new ‘Blossom’ print from mid-June.
“The cup fabric extended up to a wider fabric strap allowing for the weight of the breast to feel more supported. Simultaneously, the cradle shapes to follow the bust at the side seam, which celebrates the curve of every shape,” says Julian.
Another aesthetically ethical option for your body is underwear label and social enterprise, Nisa. Founded by Elisha Watson when she was working as a lawyer and volunteering with the Red Cross’ refugee resettlement programme, Nisa employs women from refugee and migrant backgrounds.
Based in a small sunny studio in central Wellington, the talented seamstresses bring to life a range of briefs and bralettes that are comfortable and good for the environment.
Their most popular crossover bralette, the ‘Albertine’, is “for women who once had dreams of being a ballerina but now just want something cosy to wear that looks as elegant as they feel”. New wintery tones spun in super soft organic cotton have been added to their Naturals range inspired by nature.
I’ll take both in every colour, please. With matching pants.