The heart of healthy snacking


As consumers, we are becoming more aware of nourishing our bodies through natural ingredients. Annies Fruit Snacks have become the obvious go-to choice – whether it’s for the kids’ lunchbox, weekend activities, post-workout pick-me-up or simply something to quell those hungry moments.

Annies has been around for over 33 years, still making their fruit snacks the same way, focusing on simple, natural, and wholesome ingredients.

Their promise is only ever to make food you trust – this means Annies only uses 100 per cent natural fruit to make fruit snacks that are gluten-free, vegan and allergen-friendly.

Believing that less is more, Annies does as little as possible to their fruit which ensures you get more out of it.

All their products are made from New Zealand apples and matched with flavours including, strawberry, raspberry, mango & passionfruit, boysenberry and apricot. Their products range from fruit bars, fruit flats, fruit strings and fruit jerky all using the wonderful fruit we know and love. 

Annies offers more convenient on-the-go options; share packs for sleepovers, an energy boost for hiking expeditions, a post-workout pick-me-up, a lunchbox staple or simply something to quell those hangry moments.

Today, Annies are owned by Kono, a values-led Māori-owned business. The values that underpin the Kono guide their decision making. One of the principle values behind Annies is Pono; which is all about being truthful and doing what they say.

Their recipe hasn’t changed in 33 years still only using the same 2-3 fruit ingredients in their bars, made by people that care.

They put their heart into snacking. Annies natural snacks are simple, healthy, and portable and provide inexpensive servings of some of New Zealand’s best fruit.

The team at Annies will continue to make natural fruit snacks, doing as little as possible to their fruit to ensure that we can get more out of it, together.

Annies fruit snacks are available in all Countdown and New World stores as well as online on their website.

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