Holistic Hair, a New Zealand hair care brand, is making waves in the industry with its unwavering commitment to sustainability and consumer well-being.
Since acquiring the brand in late 2015, co-owners Nicky and Jodene have spearheaded transformative changes that have garnered global recognition through awards in Best of Beauty NZ, Clean & Conscious Australia, and Clean Beauty Awards USA.
In an era where environmental consciousness is on the rise, Holistic Hair has emerged as a small business, equalling the standards for sustainable practices set by its much larger peers. With a clear vision in mind, the brand has prioritised consumer needs, sustainability, and minimising its carbon footprint while building a brand that has gained a supportive and loyal customer base.
A key milestone achieved in 2017 was the introduction of bottles made from 100% recycled plastic. By utilising materials already in circulation, the brand has successfully diverted a significant amount of plastic waste from landfills. This forward-thinking approach not only reduces their environmental impact but also works in tandem with another groundbreaking initiative: a partnership with Cleanhub, an organisation dedicated to recovering and recycling plastic waste.
This collaboration has earned the brand the prestigious Plastic Neutral Plus Certification, solidifying their commitment to sustainability. By actively participating in the recycling process, Holistic Hair ensures that for every bottle sold, an equivalent amount of plastic waste and more is recovered and recycled. This remarkable achievement showcases their dedication to creating a circular economy and reducing plastic pollution.
Looking ahead, Holistic Hair is determined to enhance its sustainable practices even further. The brand is working towards achieving BCORP, vegan, and vegetarian certifications, demonstrating its unwavering commitment to ethical business practices.
Additionally, the brand is currently testing new recycled bottles made from PP plastic, a material that can be recycled not only in New Zealand but also in many countries worldwide.
By prioritising the use of recycled materials, partnering with recycling organisations, and actively seeking certifications, the brand has become an inspiration for others in the industry.
Choosing Holistic Hair means not only achieving healthy hair but also contributing to a cleaner, greener planet.
In an industry often associated with excess and waste, Holistic Hair is rewriting the narrative. Their commitment to sustainable practices and consumer well-being has positioned them as true game-changers. With each step forward, Holistic Hair is proving that responsible business practices and exceptional hair care can go hand in hand.
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