Lingerie for everyday wellbeing, designed for comfort and support. Made from natural and sustainable fabrics free from harmful chemicals. In colours designed to enhance a feeling or mood.
Videris in latin translates to ’you are seen,’ a purposeful name for a purposeful lingerie brand.
Described as ‘enlightened lingerie,’ Videris Lingerie is made consciously, ethically and sustainably, but pushes the idea of a ‘purposeful brand’ further by promoting its wearers to evoke intent for the day ahead, via colour choice.
Founded by leading lingerie designer, New Zealander Chloé Julian whose previous roles include head designer for Agent Provocateur, Stella McCartney, and Rihanna herself, in her role as Vice President of Design for Savage x Fenty.
It’s been two years in the making, with Julian tirelessly devoting time for research and development to design and produce this debut collection.
“I’ve always wanted to create something for myself and I felt there was space for a more considered lingerie brand, one that combines thoughtful design, ethical and sustainable materials and mindfulness,” says Julian.
Videris Lingerie harnesses colour psychology to provide a message of intent to its wearers. In the collection, black provides a sense of security, magenta stimulates harmony, violet promotes imagination, pink encourages self-acceptance, white is calming, green restores balance, and olive is associated with compassion.
“With Videris, I want to encourage being more present by enhancing those daily ritual moments, like reaching into your underwear drawer and using that time to check in with yourself to ask, ‘how am I feeling’ and ‘how do I want to feel?” Julian added.
A master of lingerie design and in staunch recognition that the bra hasn’t evolved much from its original underwire construction in the 1930’s, Chloé’s lingerie line not only empowers women but also is an absolute pleasure to wear.
Videris Lingerie uses intuitive design and soft-cups to support a woman’s natural fluctuation during her cycle, while providing optimal support and comfort.
The brand also ensures what sits closest to our skin is safe for both the wearer and the environment by exclusively using natural, durable materials and trims.
It’s lace-free lingerie for a reason, because most lace fabrics are made from plastic, there’s also a hefty amount of toxic chemicals used in the production process. Instead, each item is exclusively made from sustainable TENCEL™, a breathable, natural fiber made using sustainability-sourced wood pulp.
TENCEL™ is more sustainable than cotton – even organic cotton – and it won’t lose its shape, colour or tactile softness even after repeated washing. It’s also super-soft to the touch making it extra luxurious against the body. Videris Lingerie goes further to ensure environmental consciousness by being Oeko-tex® 100 garment certified.
This means every thread of fabric, trim or fastener they use has been tested to make sure it contains no harmful substances. No toxic dyes. No heavy metals.
The Videris team work exclusively with a factory in Sri Lanka that Chloé personally visited and selected not only for their conscious manufacturing and high ethical standards of employee welfare, but also for the support they offer to their local community. Initiatives include regular financial contributions to improve medical care in the local hospitals.
This month Julian extends the Videris collection welcoming new colourways Bohemian, Future and Poise in the ‘Sarah’ bra and launching tomorrow, the beloved embroidered ‘Blossom’ will be available in Pure.
The feminine embroidery was inspired by a vintage handkerchief from Chloé’s archive, thrifted from the Florence markets. Personally hand-drawn by Chloé, the delicate floral design holds nostalgic reference from Julian’s years working as a lingerie designer in Europe.
Videris lingerie is available online with the Sarah bra available from 15 November.
