Just in time for summer, Hydralyte has launched a delicious new Strawberry Kiwi flavour into its family friendly Electrolyte ice block range.
With the warmer months upon us and beach days only an arms reach away, it is important for Kiwis to keep their health in check. Spending a day in the sun can sometimes lead to burnt skin, tiredness, and in particular, dehydration. Kiwi company Hydralyte is here to aid dehydration with a scientific formula set to rehydrate faster than water alone.
Specifically formulated to meet WHO ORS criteria for effective hydration, the ice blocks help to replace water and electrolytes lost through heavy sweating, vigorous exercise, vomiting and other dehydrating conditions. They are made with the ingredients sodium, potassium, chloride and glucose, each with functional properties benefiting the body.
The sodium and chloride ingredients used help the body to retain fluid, while potassium is essential for nerve and muscle function and glucose for assisting the absorption of fluid and electrolytes.
Care Pharmaceuticals head of marketing, Daniela Fra, says maintaining hydration is important all year round, however with summer just around the corner, there are many more moments that Kiwis may experience dehydration.
“Whether it’s working up a sweat playing sport, spending a day in the great outdoors hiking, or from that occasional hangover that comes with the festive season, Hydralyte Ice Blocks provide a quick, easy and refreshing solution to rehydrating and replacing lost electrolytes.”
Hydralyte is always looking to reimagine the best ways for its consumers to rehydrate all year round, with new flavours and products currently in development.
“The response to Hydralyte Ice Block’s has been great. We have seen lots of families enjoying the Ice Blocks and loving that they can easily and rapidly rehydrate themselves and their kids. Whether you love the Hydralyte Ice Blocks or the Effervescent Electrolyte Tablets we want to offer something for everyone in the family, so keep your eyes peeled for what’s next.”
Suitable for all ages, zero to an adult, the ice blocks have a lower sodium content and low sugar, and are available in a variety of formats and flavours.
Hydralyte can be purchased at all leading pharmacy’s nationwide including Chemist Warehouse, Countdown Pharmacy, Life & Unichem Pharmacy’s.Â
