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Repurposing old jeans, into new knits

Flying the flag for zero-waste clothing, Kiwi brand Standard Issue has launched a collection of long-lasting knits made from recycled denim just in time to keep you warm this (and every) winter.

Inspired by their journey toward building a sustainable and regenerative world, Kiwi brand Standard Issue continues to stay true to their hope of creating forever pieces that give more back to our earth than they take.

Their newly launched Recycled Denim collection is no exception to this. It is in their Auckland workroom where each piece of knitwear is crafted with care with sustainable design at the heart of everything they do. Produced by discarded denim jeans, the old fibres have been respun and repurposed to create a distinctive 100% recycled yarn, closing the loop on garments that would have otherwise ended up in landfill.

Preserving the original jean colour, no new dyes or chemicals are added to the denim, promising no additional water has been used in the process. The result? A line of distinctive new season knits in indigo and denim true-to-nature hues that that tell the story of the denim’s origin, evidenced by small imperfections created in this process.

The story doesn’t end there. Holding their value of zero-waste design at its core, Standard Issue work alongside a New Zealand-based textile recycling company to ensure any remnant yarn created in the making of each knit will be repurposed into household batting and insulation, maintaining its life, long after the denim and knit itself.

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