Pro-planet periods


TOM Organic brings incredibly absorbent, super-soft period underwear made with organic cotton to New Zealand.

With sustainability an ever-growing concern, planet-friendly period care is more vital than ever. Kiwis across the country are turning away from single-use pads and tampons in favour of reusable options such as period underwear. In fact, an estimated one in three girls is now choosing period underwear when she first starts menstruating. With the ease of wearing them either on their own or as an extra layer of backup protection, girls are finding period underwear a simple and reusable alternative to standard pads and tampons.

TOM Organic has been committed to providing genuinely sustainable period care since its inception. As Australia’s leading female-founded period care brand for the planet-conscious, it has offered a world-class range of reusable period products free of harmful pesticides, synthetics and dyes since 2009. Now, TOM Organic is launching organic cotton period underwear in New Zealand stores – one of the first brands to do so in mainstream retail. A new era of sustainable period care is at your door.

TOM Organic period underwear offers fantastic absorbency and leak protection, so you can feel confident even wearing your white jeans on your period. Every pair of TOM Organic period underwear offers four super-absorbent layers of protection, a leak-proof barrier and a breathable organic cotton lining to keep you feeling fresh.

A simple stitching detail on the waistband of every pair indicates the optimum flow level. Heavy day? Try the mid-rise briefs with a three-stripe indicator: they absorb up to three tampons’ worth. After something less heavy duty? The bikini brief with a moderate two-stripe indicator could be your go-to. Wherever you are in your cycle, there’s a size and style to fit your flow.

TOM Organic period underwear is leak-proof and suitable to wear without the need for other period products, but can also be used alongside traditional tampons or menstrual cups if you’re after extra protection.

However you wear it, TOM Organic period underwear (available in sizes XS-XL) is designed to be completely comfortable, so you can forget you even have your period while you’re wearing it. Made with organic cotton, it’s soft and breathable, supported by a super-soft elastic waistband. With flat seaming and a high, supportive back, it is designed to offer maximum support and leak-proof protection without awkward rigidity, so it’s the perfect choice for those who like to be comfortable!

Plus, because it’s grown without harmful pesticides and using fewer resources, organic cotton is a more sustainable choice than traditional cotton fibres. It’s also delightfully soft against your skin.

Overall, TOM Organic’s range of reusable period products gives you the freedom of choosing what suits your lifestyle. This sustainable alternative means you can make both your period and the planet a top priority.

Available at Chemist Warehouse nationwide.

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