Main image: by Tamara Bellis on Unsplash
New kid on the block, everblue, is set to make waves in the beauty industry with the launch of a clean, affordable-luxe hair and body care range.
The premium and naturally derived range ticks all the boxes for the modern and conscious shopper, being made in New Zealand from PETA-certified vegan and cruelty-free ingredients.
Every product has been carefully crafted from natural ingredients such as New Zealand native Kawakawa, Manuka and Elderberry without compromising on quality or performance.
‘’The everblue philosophy is all about feeling good about what you use on your body and hair and in turn helping you to feel good about yourself. This means feeling good about the ingredients, good about where it’s made, and good about the purpose of the brand and company who make it’’ says Jade Hart, everblue co-founder.
The woman-led business set out with a mission to deliver clean, accessible products to help people feel good about themselves and the products they use, evidenced by sustainability being at the forefront of the business. All bottles are made with recycled plastic and are recyclable, no labels are used in order to reduce waste and all bars have plastic free packaging and are FSC certified.
‘’We saw an opportunity for natural, clean Hair and Body Care items that truly worked without the hefty price tag. Shoppers want so much more out of their everyday items and so they should. Our goal was to create products that have a modern aesthetic, are great for you, have less of an impact on the environment and exceed expectations in terms of how natural products can perform, says Renee Lee, COO, everblue.
Inspired by New Zealand women who embody the same values and ethos as the range, everblue products are available in four scented collections:
Empower; to feel empowered and empowering to others. The Empower collection contains natural extracts of Peony, Gardenia and Cocoa Butter. Inspired by mother and daughter Chrissy and Bella Conyngham of Flo & Frankie.
Mindful; to have a calm and content mind and live in the present with gratitude. The Mindful collection contains natural extracts of Elderberry, Manuka and Aloe Vera. Inspired by Kirsty Von Minden, Neuroscientist and founder of Mind Bright.
Fearless; to have the courage to take on adversity, adventure and write your own story. The Fearless collection contains natural extracts of Vanilla, Rosehip and Shea Butter. Inspired by Shardae Mitha, boxing Instructor and founder of ‘Mûve’.
Aspire; to have aspirations and goals that you don’t have to hide. The Aspire collection contains natural extracts of Peppermint, Jojoba and Kawakawa. Inspired by Sarah Lindsay founder of SALA Studios.
The everblue range consists of clean and sustainable salon-quality Hair Care, Hair Care Bars, Body Wash, Hand Wash, Hand Wash Refills, Hand and Body Bars and Epsom Salts and is available exclusively at Countdown supermarkets nationwide.