Keep New Zealand Beautiful (KNZB) is encouraging Kiwis across the country to pick up litter during their annual Clean Up Week (9-15 September 2019) in the hope that they will continue to do this year-round.
Words: Katie Kuo
Clean Up Week is aimed at empowering communities to come together to keep their corner of New Zealand cleaner, safer and more beautiful. The initiative partnered with G.J. Gardener Homes is a great opportunity to get together with your friends, school, business or local community group and participate in the cleanup event to help remove litter and rubbish from your local environment.
In 2018, more than 50,000 volunteers came together to pick up more than 68,000kg of litter from across New Zealand. This year, KNZB are on a mission to create a bigger and better Clean Up Week than ever before. The initiative has celebrities behind the cause with their recently announced ambassadors. These include Melissa Chan-Green, Michael Van de Elzen, Stacey Morrison and Hayley King. Heather Saunderson, KNZB CEO, says, “Through our accumulated actions we create a movement against littering that reaches every corner of the country.”
Van de Elzen says, “Keep New Zealand Beautiful means that we are always aware of our everyday actions that help play our part as a responsible citizen of this beautiful country.” This year, KNZB is embracing the plastic-free movement and reducing their carbon footprint by encouraging volunteers to arrange their own cleanup kits using sustainable resources. KNZB are in partnership with Waste Management and Envirowaste, which allows volunteers to dispose of the rubbish they collect for free at selected transfer stations.