A powerful new photography exhibition is set to open in Tāmaki Makaurau, showcasing the work of female and non-binary photographers who are redefining the industry. Women’s Work’s In(visible) will take place at The Tuesday Club from 7–10 March 2025, featuring over 40 striking images, along with artist talks, workshops and panel discussions that explore representation and inclusivity in photography.
Since its founding in 2019, Women’s Work has aimed to increase visibility and opportunities for female and non-binary photographers in a historically male-dominated industry. The theme of this year’s exhibition, In(visible), speaks to the shifting landscape of visual storytelling, highlighting work that brings previously overlooked perspectives to the forefront.
Award-winning photographer Sacha Stejko, known for her evocative portraiture, believes this exhibition reflects a significant shift in the industry.
“There’s a move toward making the invisible visible – whether that’s amplifying female voices or showcasing diverse perspectives,” says Sacha. “For so long, certain voices and stories have been left out of the frame, but now, more photographers are striving to bring those stories to the forefront.”
Co-founder of Women’s Work, Victoria Baldwin, echoes this sentiment. “When I started Women’s Work, less than 15 per cent of advertisements in Aotearoa were shot by women. Today, that number is growing, and we’re seeing real change. This exhibition is both a celebration of progress and a reminder that there’s still work to be done to ensure fair representation.”
Despite these advancements, recent data shows that less than 25 per cent of commercial photographers represented by 70 of the world’s top agencies are female or non-binary. This highlights the need for continued advocacy and opportunities for emerging talent.
For Auckland-based photographer Michelle Hyslop, the struggle to gain visibility remains a key challenge. “Being noticed by creative decision-makers is one of the biggest hurdles for female and non-binary photographers,” says Michelle. “The only way to level the playing field is for creatives to actively put us on their consideration lists. That’s why exhibitions like this are so important – they showcase our work and our capabilities.”
In(visible) not only presents a stunning collection of photography but also creates space for important conversations about diversity in the creative industry. In addition to the exhibition, attendees can engage in hands-on workshops supported by Sony, panel discussions, and artist talks that explore the impact of AI and other industry shifts.
Supported by AIPA (Advertising and Illustrative Photographers Association), Sony, Ogilvy, Image Driven Content and The Tuesday Club, Women’s Work: In(visible) promises to be a thought-provoking and inspiring event for anyone passionate about photography and representation.
Exhibition Details:
Location: The Tuesday Club, 42 Airedale Street, Auckland Central, Auckland 1010
Dates: Friday 7 March – Monday 10 March 2025
Opening Hours:
Friday 7 March: 8:30 AM – 3:00 PM
Saturday 8 March: 8:30 AM – 5:00 PM
Sunday 9 March: 8:30 AM – 5:00 PM
Monday 10 March: 8:30 AM – 3:00 PM
Cost: Free
For those eager to experience fresh, bold and diverse photographic perspectives, Women’s Work: In(visible) is not to be missed.
