Give good this holiday season

Tis’ the season for giving!

Superette has once again teamed up with some incredible designers for a series of limited-edition collabs, alongside their go-to gift guide, Just Another FishermanMeadowlarkBy Charlotte and La Tribe.

Better yet, Superette has partnered with the charity, Everybody Eats an amazing organisation working to solve NZ’s food poverty problem.

The Everybody Eats donation is tied to the custom Superette gift wrapping so customers can have their gifts wrapped in exchange for a gold coin (or more) that’s donated to Everybody Eats.

In just a few short weeks they’ve already raised enough for 756 meals so are on track to really make an impact. In 2020 they donated $10,000.


As Kiwis opt to support local, Superette has teamed up with New Zealand footwear brand La Tribe to create the ultimate cosy collab for Christmas. 

Crafted from La Tribe’s signature sheepskin and debuting in three quintessentially Superette bold hues (Lilac, Bubblegum Pink and Soft Grey) these crossover slippers are the epitome of cool and comfort combined. 

But there’s also an extra layer of warm fuzzies to this collaboration. 


Surf’s up this Christmas with a summery Just Another Fisherman x Superette collaboration, an apt gift for salty gentlemen and their mini mates. 

Supporting local doesn’t get much easier than this with a collab designed on Kiwi shores and with the rough and tumble of a Kiwi summer at its heart.

Pre-faded tees and shorts beg for adventure and the signature J.A.F dome protector is the perfect catch for unsure elves with hard-to-buy-for guys on their list.


The mini-me edit of two core styles is available for kids aged 2 to 8 and is sure to please little nippers whether they’re beach bound or street stylin’ this sunshine season. 


This Christmas, gift a timeless piece of jewellery that celebrates individuality with Superette’s exclusive edits and collaborations. 

Superette has joined forces with By Charlotte to offer a collection that heroes its signature star design, with two takes on the classic studs offering some stunning ear candy and two delicate pendant necklaces that are a sparkling ode to the season of joy. 

Expanding on the trinket theme, Meadowlark’s Broken Heart collection (exclusive to Superette) is sure to win affections.

Fractured halves of this enduring motif meet in a playful pair of earrings and for those who want to create a lasting connection with their gift recipient the necklaces and rings can be purchased in yin and yang pairs. 

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