Witchery‘s White Shirt 2021 campaign is super exciting for a few reasons!
The shirt has been designed by Toni Maticevski and the tailoring is perfectly dreamy with ribboning from the neck into the sleeve cuff. It’s a twist on the classic white shirt that we just love.
The white shirt campaign also promotes important messaging and awareness of ovarian cancer as well as raising money for ovarian cancer research.
This year’s campaign is fronted by Australian comedian Celeste Barber who is known for using humaur to encourage women to find self-love and embrace their bodies.
Barber says she was incredibly shocked to learn that invasive surgery is currently the only way to detect and accurately diagnose ovarian cancer.
“Vital research is needed to find a non-invasive early detection alternative, that is readily available to all women,” says Barber.
Ovarian cancer is the fifth most common cause of female cancer deaths in New Zealand. Approximately 300 women are diagnosed with ovarian cancer in New Zealand every year and early stages of ovarian cancer have no obvious symptoms, resulting in most women being diagnosed in the advanced stages of the disease.
When detected and treated early, 80 to 100 per cent of women will survive beyond five years while only 20 to 30 per cent when diagnosed at a late stage.
To date Witchery has contributed more than $13.8 million to ovarian cancer research. For every white shirt sold, Witchery will donate 100 per cent of gross proceeds to the Ovarian Cancer Research Foundation.