Consumers can now make a truly good choice in the wine aisle thanks to the launch of Round Theory – a new range of sustainably sourced, climate positive, vegan-friendly New Zealand wines.
“We set out to make wine that didn’t just taste good, but did good as well. Every aspect of Round Theory is consciously crafted to have a positive impact on the planet; from the sustainably grown grapes we select, to our bottles which are specifically designed to have a lower carbon footprint and an initiative that offsets at least twice the emissions we generate,” says Rowan Dean, Vice President of Commercial Development at Constellation Brands.
This makes Round Theory’s four varietals (a Marlborough Sauvignon Blanc, Pinot Gris and White Field Blend and a Hawke’s Bay Rosé) the perfect wines for helping consumers make ecologically ethical choices.
In addition to carbon minimising initiatives, Round Theory has partnered with Kiwi company CarbonClick to offset at least twice the number of emissions produced by each bottle of wine, ensuring the product that reaches consumers is actually climate positive.
Through CarbonClick, Round Theory financially supports local and international ecology projects in Australia like conservation of the Arawera native forest in Taranaki, Yarra Yarra’s biodiversity corridor, a clean energy wind power project in India and rainforest conservation and agroforestry in Panama.
Round Theory’s distinctive bottle has been designed and produced with a focus on environmental stewardship. It uses 30 percent less glass than regular wine bottles (and between 7-10 percent less than new lightweight bottles) and the glass used has improved recyclability. Its lighter weight and shorter profile produce shipping efficiencies which in turn generate a smaller carbon footprint.
All grapes used in Round Theory’s wines are sustainably grown and sourced from Sustainable Winegrowing New Zealand (SWNZ) Accredited vineyards. The vineyards also work towards independently audited reduction initiatives, to further reduce their environmental impact.
The increasing number of consumers adopting veganism in order to reduce their carbon footprint and contribute to the fight against climate change can enjoy Round Theory wines knowing they are all certified animal friendly and vegan.
Round Theory’s deliciously tempting, environmentally friendly wines are designed for modern, sustainable lifestyles. They are available from leading bottle shops and supermarkets across New Zealand, with an RRP of $21.99.