A big congratulations to Aleph Beauty for being voted the winner of the Best of Natural Awards: People’s Choice Category. Thousands of New Zealanders voted for their favourite brand, and were able to choose from an impressive list that were cruelty-free, not tested on animals, and free from the ingredients on HealthPost’s red list.
Aleph Beauty won the People’s Choice category by a large margin, with New Zealanders saying they chose Aleph for its natural qualities and professional finish leaving their skin feeling and looking great, as well it being environmentally friendly and made in New Zealand.
This makes it a triple Best of Natural Award win for Aleph Beauty which also won the Make-up Category for Eyes and Face.
What we love is that all Aleph products are multi-use, and the product line is minimal – just four products – Concealer / Foundation, Cheek / Lip Tint, Radiance, and Serum / Primer.
Aleph Beauty founder Emma Peters says “The Good Magazine and Health Post awards are a fantastic way to showcase the best of natural brands. Often people are keen to choose natural and clean products but they wouldn’t know where to start, and there is often a lot of greenwashing to wade through. These awards highlight businesses who are truly doing what they say. We entered these awards to showcase Aleph Beauty alongside some of the absolute best natural brands out there.”
Aleph products contain ingredients to diffuse light to minimise fine lines and wrinkles, as well as promote cellular renewal for long-term skin benefits. In other words, wearing Aleph is good for your skin.
A make-up artist for 20-plus years in film, TV, advertising and fashion, and having made up thousands of faces, Peters really got to know the products that suit people the most and realised make-up needn’t be complicated and overwhelming. “Having put all my energy and experience into creating these formulations, it’s heartwarming to know that our intentions have translated perfectly. It was essential to me to create a clean, minimal makeup range that is people, planet and animal friendly; That is not only quick and easy to use by all, but versatile and customisable, allowing the wearer to add fun and creativity back to their makeup routine!”, Peters says.
She also wanted her brand to be cruelty-free and kind to the planet. Aleph Beauty is vegan and comes in recyclable/reusable glass jars with aluminium lids, and they look beautiful, too. We can see why you voted for Aleph!
We ask Peters about what it means to win the People’s Choice awards, and she says “We are absolutely honoured and humbled to win the People’s Choice Award. Especially amongst some of my personal favourite natural brands. Being such a new, small company, we are so grateful to have been so well received”.