A day in the life of wellness business owner Monique Kaminski


Skincare and wellness supplements business Jeuneora was founded in 2016 by Monique Kaminski, who saw a need for beauty products that could fit seamlessly into busy lifestyles.

Six years on, Jeuneora products are sent to tens of thousands of glowing customers all over the world, and the company continues to innovate, recently expanding its plant-based line and introducing skincare after a few years of focusing on marine collagen supplements.

What are its biggest milestones to date? Kaminski says making the Deloitte Fast50 in 2021 is definitely up there, alongside constantly expanding its offerings and launching Jeuneora Giving in 2021, a scheme where $1 from every order goes to charity.

Kaminski is one impressive lady – and Good caught up with her to hear about a typical day in the life of a wellness business owner.

What is your morning routine?

I’m usually woken by our dog Kevin, who likes to have a morning cuddle! It’s nice to sit on the balcony with coffee before getting ready, which always includes Jeuneora Skincare.

My current routine is cleansing with OhMyDays Foaming Cloud Cleanser, Brightening Booster Double Action Vitamin C Serum, #TBT Age Defying Daily Serum and GoLightly Plump & Protect Day Cream and SPF.

What does your typical day look like?

No day is typical! There’s always something new and exciting going on. Today, I caught up with our dispatch team at our warehouse, had a finance meeting, reviewed merchandise ideas with the creative team, caught up with the marketing team on our digital strategy and tried out samples of some exciting new products we’re developing. 

What’s your favourite way to wind down at the end of the day? 

I just got a spa pool so it’s currently that! It’s really nice to have some time with my husband Steve to have a chat about our days, not be on our phones and to just talk to each other without distraction. 

What is your evening routine?

I try to go for a swim before heading home and cooking dinner, going for a walk with Kev or catching up with family.

My Jeuneora Skincare evening routine involves MeltTheDay Oil-based Cleanser, exfoliation with SupearlaNoca Hydrating Face Polish if I think my skin needs it, our new Renewing Booster Advanced Retinol Serum four times per week and GoNightly Overnight Repair Cream.

What’s your top daily wellness tip?

Stress affects your entire body, including your skin, so it’s key to make time where you disconnect from work, social media, the news cycle etc. and find your joy!

What do you enjoy most about being in the wellness industry?

The feedback from customers and being able to create products that actually make a difference in people’s lives.

What advice would you have for those entering the industry?

No matter how big or small your business, a strategic business plan is a must! The wellness industry is often driven by the passion of founders, but it’s important to have a business plan alongside that passion. We have a five-year plan and shorter term goals.

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