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Seed Heritage welcomes back the opening of retail with its newest concept store


As Aucklanders celebrate the long-awaited return to retail, iconic fashion brand Seed Heritage will be opening its newest concept store at Sylvia Park too, bringing a fresh and exciting take to the brand’s in-store experience.

The latest edition to the Seed Heritage New Zealand family brings together standalone women’s and children’s areas within the store for shoppers to immerse themselves in the Seed retail experience.

Founded more than 20 years ago in Melbourne, Australia, Seed Heritage is now one of the most-loved Australian retailers of fashion and accessories.

With over 240 global stores in Australia, New Zealand, Hong Kong and Singapore, the brand prides itself not only on creating stylish, highly-covetable fashion collections but in creating welcoming and inspirational store environments.

Kylie Cameron, Head of Retail for Seed Heritage said: “We’re incredibly proud to bring our newest concept store for Aucklanders to experience as the city starts to see a return to normal.”

“Our approach has always been simple – we believe in great design, high-quality products and exceptional customer service and our new Sylvia Park store is an expression of those brand values,” she said.

“Since our New Zealand launch in 2015, Seed Heritage has been embraced by Kiwi women and children and we have quickly expanded throughout the country with 12 stores, representing our most successful market outside of Australia,” said Cameron.

The new Seed Heritage concept store is located at Sylvia Park, Shop 40, Ground Level, Sylvia Park, 286 Mount Wellington Highway, Mount Wellington, Auckland. The store will stock Seed Heritage’s beautifully-designed apparel, accessories and footwear for women, teen, child and baby.

Seed Heritage Sylvia Park will be following the New Zealand Ministry of Health COVID-19 guidelines for retail in Auckland within the current alert level, with customers and staff required to wear face coverings and keep two metres apart while in the store.

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