“Live Uplifted” with Asics

How we perceive the world depends on our state of mind. When we’re feeling down, everything can seem gloomy and bleak, but when we’re uplifted, we see the world in a new light. We see its beauty and its wonder, its many colours and possibilities. ASICS believes in the power of sport to generate that uplift.  

Since the beginning, ASICS was built on the philosophy of Sound Mind, Sound Body™. Body movement, in any form, supports our mental health, and ASICS believes that movement transforms our mood and changes our outlook towards the world. 

With their ever-evolving innovation in footwear, ASICS has now released their new running shoes, the GT-2000 11. Your everyday stability trainer is back, with increased support, an adaptive fit, and now featuring FF BLAST™ foam technology, a lightweight foam cushioning that offers extra bounce at toe-off and enhanced energy in every stride.

What’s even better, at least 50 per cent of the shoe’s upper comes from recycled content for a more Earth-friendly shoe. A lighter footprint, literally.

The sock liner is produced with a solution dyeing process that reduces water usage by approximately 33 per cent and carbon emissions by approximately 45 per cent compared to the conventional dyeing technology.

In addition to the environmentally conscious features, the GT-2000™ 11 shoe is a versatile stability trainer that’s functional for various distances. ASICS have updated the underfoot cushioning to make it feel more comfortable and energetic, and the soft material helps to promote softer landings and a responsive rebound.

Thanks to the LITETRUSS™ technology, positioned on the inside of the midsole, stability is improved and the new footwear works to minimise excessive inward movement, setting you up for a smoother stride. You know you’re getting the very best for your feet with a design that is made for people with a wide variety of foot types.

ASICS founder Kihachiro Onitsuka believed from the start, in 1949, that physical activity was an essential part of overall wellbeing. He started ASICS to make sportswear that would support every athlete, inspire movement and encourage everyone to have an active lifestyle.

ASICS are embarking on their next initiative, to ‘Live Uplifted’. Grounded in their Sound Mind, Sound Body™ philosophy, Live Uplifted offers a better world through the power of movement on the mind. By inspiring more people to move, they will demonstrate that with a Sound Mind, Sound Body™ you can transform your world and Live Uplifted.

Find the new GT-2000™ and other great ASICS products at https://www.asics.com/nz/en-nz/

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