The Breast Cancer Cure ‘Tees for a Cure’ campaign is back with its latest winter line-up of long sleeve tees, crew-neck sweatshirts and cosy hoodies.
From 2021 to date, this campaign has raised an astounding $1,000,000 for Breast Cancer Research in New Zealand.
Departing from its traditional female-centric focus, the campaign now embraces the multifaceted nature of breast cancer. With an array of new designs tailored to suit both men and women, this year’s winter collection is also a testament to inclusivity.
With 3,500 Kiwis confronting breast cancer each year, the Breast Cancer Cure Winter Edit isn’t just about fashion, it’s a tangible way to support ongoing research and make a meaningful difference in the lives of countless individuals.
“Breast cancer is a disease that does not discriminate, affecting both men and women alike,” says Breast Cancer Cure’s CEO, Sonja de Mari. “Think of your most favourite humans; your mum and dad, sisters and brothers, best friends or favourite teacher, statistically breast cancer affects one in nine females in New Zealand, each year 25 men are diagnosed with breast cancer. Thankfully our breast cancer researchers are world-class, and their projects are at the heart of the progress being made to date.”
This season, the Winter ‘Tees for a Cure’ collection promises to not only keep you warm but also inspire. With the generous contributions of New Zealand’s finest fashion designers, each purchase of a long sleeve tee, crew sweatshirt, or hoodie becomes a statement of solidarity with a noble cause.
Among the supporters are Trelise Cooper, an emblematic figure in New Zealand fashion. Cooper’s enduring commitment to the cause speaks volumes, echoing her sentiment, “I am delighted to be a part of the’ Tees for a Cure’ Campaign again, with new winter designs representing transformation, illumination and floral brights. I’ve worked with Breast Cancer Cure for over 20 years including 10 of those years as a Breast Cancer Cure Patron. As a woman, and business leader with a female-centric business I am passionate about the plight that so many New Zealand women and their families face when affected by breast cancer. It is something I hold close to my heart.”
Behind the scenes, Breast Cancer Cure’s dedicated team and volunteers ensure that every order is meticulously handled, guaranteeing that every cent goes towards fuelling ground-breaking research.
This year’s campaign welcomes new faces, including notable personalities such as Kerre Woodham, Alex King and Breast Cancer Cure Ambassador Wilhelmina Shrimpton, alongside her partner, rugby referee Ben O’Keeffe.
Visit breastcancercure.org.nz/tees-winter-edit to get yours and support a good cause. And if you’re curious about the various projects supported by Breast Cancer Cure, visit breastcancercure.org.nz/funded-projects.
