Introducing Feniu: The answer to Tongan beauty

Introducing Feniu, an Australian skincare brand that is sharing the long-trusted beauty secrets from the islands of Tonga, with the world.

Feniu’s range of luxury skincare celebrates Tongan culture by using the finest ingredients derived from the pacific.

Tradition meets modernity with Feniu’s range of products that are as pure, natural and organic as the Tongan islands they call home.

Harnessing the power of Tongan Coconut Oil, Feniu’s range of products are designed to renew and repair the skin from within.

Coconut Oil has been used for generations in Tongan communities and holds great significance to the Tongan cultural identity.

Tongan households have long understood the benefits of Coconut Oil, using it as a fundamental part of their daily life.⁠⁠By using it as a core ingredient in Feniu’s skincare range, the brand is proudly acting as a bridge between these traditional norms and the contemporary way forward.⁠

Feniu was founded by Mele Feniu Olivetti, a Tongan-Australian woman whose vision was to keep her culture’s traditions alive by continuing to provide Tongan coconut oil to future generations.

Driven with the desire to empower and showcase the richness of Tongan culture, Mele set out on a three-year journey to build Feniu.

Mele’s inspiration to bring Feniu to life can be traced back to her own mother and the generations of women before her.

As a child of the Pacific, Mele holds great respect and admiration for those who, to date, still observe these cultural practices.

“Growing up, Tongan coconut infused oils were used as moisturiser for our faces, body and hair. It was the only form of nourishment for the skin and beauty regime of a Tongan household in the islands. As I got older and had children of my own, I was only able to get this from relatives who would make this in Tonga. Applying work experience, I decided to go to Tonga to look for a manufacturer to source this from and create my own brand of coconut infused oil.

“As part of my mission to give back to the Tongan community, I engaged with a local Tongan youth organisation. This organisation uses traditional methods to source and produce coconut and sandalwood oil, whilst also prioritising agricultural preservation and water purification efforts. Through our collaborative work with this youth organisation, we have been able to ethically and sustainably source the natural ingredients found in Feniu, whilst helping to provide Tongan youth with consistent employment and independence.”

The Feniu premium skincare range stays true to its roots and is made from 100 per cent organic coconut and sandalwood from Tonga.

Untouched by additives, processes or synthetic elements, the oils are the fundamental beauty regime of Tongan households.

Feniu’s launching products are: 

Feniu Tongan Coconut Oil 

Made using 100% organic coconuts from the Kingdom of Tonga, Feniu’s Tongan Coconut Oil is steeped in traditional heritage. Made to honour the centuries’ old practice of using coconut infused oils to moisturise the face, body and hair, Feniu’s Tongan Coconut Oil will help to seal in much-needed moisture wherever it is applied.

An exceptionally hydrating face and body oil treatment that boosts skin moisture and fights against signs of aging.

This goodness in a bottle offers deep hydration for dry skin, improving skin tone, balance and radiance.

  • Adds moisture to the skin

  • Minimises skin irritations

  • Can be used on both face and body

  • Free from the nasties: NO Fragrance, NO Parabens, NO Phthalates, NO Formaldehyde, NO Petrolatum, NO Sulfates, NO Mineral Oils, NO Artificial Colours, NO Animal Derivatives

To ensure both sustainability and the highest integrity of the coconut oil derived, Feniu only uses mature coconuts to produce their premium skincare range.

Feniu Anti-Aging Hydrator

An exceptionally nourishing moisturiser that boosts skin hydration and fights against signs of aging.

Formulated using a range of skin loving, plant-based ingredients, it will hydrate, counteract the signs of aging by regenerating and activating skin cells, and protect your skin against UV rays and free radicals.

  • Adds moisture to the skin

  • Counteracts aging by regenerating and activating skin cells

  • Helps protect against UV rays and free radicals

  • Free from the nasties: NO Fragrance, NO Parabens, NO Phthalates, NO Formaldehyde, NO Petrolatum, NO Sulfates, NO Mineral Oils, NO Artificial Colours, NO Animal Derivatives

Feniu’s products are plant-based, vegan, cruelty-free and ethically and sustainably sourced.

Feniu says no to a range of nasties like fragrance, parabens, artificial colours and animal derivatives so customers can enjoy their skincare 100 per cent guilt-free.⁠

Find out more online. 

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