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Colour expert reveals what blooms represent


With it being the busiest time of the year for buying flowers, experts at diys decided to share advice on using colour psychology to choose the right Valentine’s flowers for your partner. 

To do so diys partnered with Lee Chambers, a British environmental psychologist and wellbeing consultant, to shed light on the topic.

Colour psychology of Valentine’s Day flowers:

Pink flowers: convey kind and compassionate emotions, and promote feelings of warmth and relaxation. They create an atmosphere of calmness that has an element of energy attached.

Yellow flowers: beam like the sun, and generate feelings of cheerfulness and contentment that can brighten even the darkest days. Yellow flowers can create feelings of optimism, boost our mood at the moment, and even make us more creative to tackle the challenges we may be facing.

Orange flowers: create a vibrant and welcoming environment, and have the intensity to give us a feeling of joy and confidence to step outside of our comfort zone.

Red flowers: have the traditional symbolism of romance and love, and the ability to increase our heart rate, make us more social, feel courageous and amplify our emotions. Red has the ability to increase our alertness and our energy levels, it really is a colour that promotes passion and power in equal measure.

Purple flowers: are mysterious and admired, and they can promote the calm confidence of blue while bringing some of the energy and power from red. Purple can increase our motivation and help us to express ourselves and can provide feelings of peace even when things become overwhelming.

White flowers: are clean and peaceful, and can generate a feeling of freshness and zest when we are feeling run down or stressed. They can also give us the thought of having a blank canvas, and the courage to start new adventures and face challenges. White is harmonious and can make you feel like your internal orchestra is playing in tune.

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