Smarter for you and the planet

In a world where environmental awareness is becoming increasingly important, EarthSmart is one brand on a journey towards a greener, more sustainable future. Their mission is refreshingly simple yet impactful – to create products that are not only smarter for the planet but also smarter for you.

EarthSmart are leading the New Zealand market in providing plastic-free, paper-packaged, recycled-paper toilet tissue. By using 100 per cent recycled paper sourced from unwanted office paper, that would otherwise end up in landfills, EarthSmart’s Recycled toilet tissue supports a full circular economy, making it a sustainable choice for conscientious consumers.

There is also a new range of plastic-free tissues, addressing the need for eco-friendly solutions in our everyday products.

EarthSmart’s facial tissues, available in soft 180 sheet 2ply is made from 100 per cent recycled paper and the Eco 224 sheet 2ply variant is made with 100 per cent PEFC certified paper.

Free from chlorine bleaches, dyes, and fragrances, EarthSmart’s tissues are gentle on both your skin and the planet. The tissue elevator design also ensures easy access to every tissue, reducing plastic waste and further highlighting the brand’s dedication to sustainability, removing the need for plastic dispensing sleeves in every box.

The brand’s dedication to sustainability doesn’t stop here. EarthSmart’s Aquawipes, made with Pure New Zealand Water and 100 per cent biodegradable bamboo fibre, are not only gentle on your baby’s sensitive skin but also kind to the environment. With no plastic, harmful chemicals, or unnecessary additives, these wipes are a result from one mum’s vision for a better baby wipe. EarthSmart’s Aquawipes embody the brand’s ethos of continuous research and improvement for the wellbeing of individuals and future generations.

From the very beginning, EarthSmart has been involved with projects that promote preservation and restoration of native flora and fauna through wetland rehabilitation. As some of the most vulnerable and endangered ecosystems, wetlands hold a special place in EarthSmart’s heart, and they actively contributed by planting over 1000 native trees and flaxes, controlling pests and weeds and addressing flooding and erosion issues.

Emphasising sustainability, EarthSmart has purchased FuturePosts made from recycled soft plastics & donated them for grass roots fencing projects. So far, fencing project locations have included Kaiwaka, Waiterium, Whanganui and Fielding, plus posts are now on site in Maraetai. EarthSmart’s focus on the environment continues to grow as well as their mission to be a brand synonymous with positive environmental change, no matter how small.

EarthSmart is not just a brand – it is part of the movement toward a greener, more sustainable future. As consumers, we have the power to support brands like EarthSmart, not just by choosing their products, but by embracing the ethos of sustainability and making conscious choices for the benefit of our environment and generations to come.

So, let’s join hands and be part of the movement that makes a positive difference in our lives and the world we cherish.

Learn more about EarthSmart products and their Wetland Restoration Projects: www.cottonsoft.co.nz/product-earthsmart/

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