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Pyjamas for good


Every winter thousands of kids go without a warm set of pyjamas. But, just by buying a gift for a loved one, you can help!

For every set of winter pyjamas bought before Christmas, pyjama company Day Till Dawn are donating a set to a child in need.

Founder Annika explains, “This has been a tough year for all New Zealanders, but particularly for families living in South Auckland where Covid-19 has hit hard. A spike in respiratory illnesses and a long lockdown have put a physical, financial and emotional strain on families that might already be struggling to get by. A set of warm pyjamas might be a small gesture, but it’s something that we can do to help right now.”

Pyjamas are donated to the Middlemore Foundation’s Jammies in June pyjama drive, and distributed across South Auckland, where around 48% of tamariki live in high socio-economic deprivation.

And you can rest assured, not only will your new jammies be helping to ease the burden on a local family, but on the environment and impoverished garment workers as well.


“Our pyjamas are made from 100% organic cotton, but our product’s sustainability goes beyond that. In India, where our pyjamas are made, more than 100 million people have no access to water. That’s why we use cotton that’s grown during the rainy season and 95% of the water from the dying process is converted back to drinkable quality. We may be a small player in the global apparel industry, but these things add up.”

Day Till Dawn pyjamas are produced in Fairtrade factories where workers are paid a living wage.

“In India, 90 per cent of female and 86 per cent of male workers are informally employed. This meant that when Covid-19 hit they had no insurance or economic protection. We’re all doing it tough right now, but by continuing to support Fairtrade during the pandemic you’re helping to keep these hugely vulnerable people in safe and secure employment”

Get your gift that will keep on giving online at Day Till Dawn’s website.

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