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Nature takes over for launch of Horizon Forbidden West


PlayStation New Zealand has launched the highly anticipated sequel of the world-renowned Horizon series, Horizon Forbidden West and is bringing a taste of the game to Auckland CBD.

The game invites players to join Aloy as she braves the uncharted lands of the Forbidden West. Now available on PlayStation®5(PS5™) and PlayStation®4 (PS4™), Horizon Forbidden West is set in the post-apocalyptic far future where nature has taken back the city, reclaiming the streets and buildings that once displaced it.

To bring the launch to life, PlayStation has partnered with renowned Kiwi artist FLOX to reimagine this concept by taking over an Auckland CBD commuter hotspot.

Hiding in plain sight on Commerce Street, Britomart, a popular bus shelter is now dominated by a huge piece of artwork by FLOX and inspired by the themes of Horizon Forbidden West. Real plants grow lush over two major panels within the shelter, its bench seats are wrapped in FLOX’s signature pattern, and a special way for passersby to plant a native tree is incorporated within.

To encourage the regeneration of Aotearoa’s native forests, PlayStation is supporting Forest & Bird New Zealand by pledging to plant a tree (up to a maximum of 1000) for every picture of Horizon Forbidden West outdoor advertising spotted anywhere in New Zealand, including the Britomart bus shelter.  Simply share the picture on Instagram tagging @PlayStationNZ.

FLOX

Leading the creation of the bus shelter, FLOX shares that she was inspired by the games’ focus on diverse environmental ecosystems.

‘’I want visitors to feel like they’ve entered the world of Horizon. To bring this to life, I’ve designed a jungle-themed space that incorporates the lush greenery of real-life plants with the post-apocalyptic feel of the Forbidden West,’’ FLOX says.

PlayStation has already committed to planting 500 trees and the hope is an additional 500 more could be planted by Kiwis inspired to enhance Aotearoa’s natural environment.

The commitment forms part of a wider pledge by PlayStation to support Play4Forest, an UN Environment Programme initiative, part of the Playing for the Planet Alliance

Across the world, PlayStation is asking gamers to play their part to help protect forests by signing the Play4Forest pledge.

The Horizon Forbidden West bus-shelter can be found at Commerce Street, Britomart, Shelter 110471 up until Sunday 27th February 2022.

To have a tree planted, fans can simply take a picture of any piece of Horizon outdoor advertising in New Zealand and share to Instagram as a post or story tagging @PlayStationNZ.

Horizon Forbidden West is available from Friday, February 18 on PS4™, RRP $124.95 and PS5™, RRP $139.95.

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