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Leading Plant-Based Nutritionist Buffy Ellen celebrates new accolade as Number One ranked food blogger in New Zealand


Buffy Ellen of Be Good Organics achieved a massive personal milestone last week. Online data showed she hit the Number One New Zealand food blogger spot, and Number Two across all plant-based nutrition blogs in Australasia.

Alexa (owned by Amazon) ranks the popularity of sites globally based on average daily visitors and pageviews over a 90 day period, and Be Good Organics boasts over 50,000 unique visitors per month to their site.

What makes the accolade even more impressive is that Buffy is a plant-based blogger, which was once a very niche space to occupy on the internet. “It makes me so excited to think that more and more people are becoming interested in plant-based food, learning more about it, cooking more of it, and eating more of it” explains Buffy, “we’re seeing a massive shift in consumer behaviour that means less meat on people’s plates, and therefore better outcomes for our community-wide health and our planet”. 

 A healthy diet helps to protect against malnutrition, as well as diseases such as diabetes, heart disease, stroke and some cancers. Scientific evidence is becoming increasingly clear that as a human race, we need to shift to a more plant-predominant way of eating in order for us to help reduce chronic disease and positively impact climate change.

Buffy is passionate about using her expertise to help positively impact the health of New Zealanders, and the world at large. “Three times a day, we all get the chance to make a powerful decision to put plants on our plates” says Buffy.

She also references the pandemic as fuelling her passion for sharing plant based eating, “a recent 2020 study showed a plant-based diet can reduce symptoms of long Covid by an incredible 73 per cent, or on a plant-predominant pescatarian diet, by 59 per cent” she says. “As the pandemic continues to unfold, it’s empowering to now know definitively that dietary changes can make a huge difference in terms of both prevention and recovery” she adds. 

Buffy first launched her food blog in 2012, a first of its kind in New Zealand at the time and has since gone on to build an engaged, passionate community both in New Zealand around the world.

Buffy also has 32,500 subscribers to her weekly email out, 39,100 followers on Instagram and 95,000 followers on Facebook, with plant-based eating enthusiasts from all around the world now following her weekly recipe releases.

With memberships to her Be Good online, plant-based cooking school steadily increasingly and her own cookbook in production due for release in 2022, Buffy is more than excited with the positive impact she’s having not only in New Zealand but around the world. 

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