New Zealand company Compostic has launched in the United States, taking on the mission to help individuals lower their plastic consumption.
Compostic is the New Zealand brand behind fully compostable cling film and resealable bags, and this week announced its launch into United States.
New Zealanders alone use over 1119,000 km of plastic cling wrap every year, which is enough to wrap around the world nine times. In the United States, 5.3 million Americans use ten or more rolls of plastic wrap per year.
Because the majority of plastic is not recycled, most of it ends up as litter and finds its way to our oceans. This is a big problem, and it’s predicted there will be more plastic than fish by weight in the ocean by 2050.
Further, when organic waste is sent to landfill, it doesn’t get the oxygen it needs to break down properly. Instead, it breaks down over a much longer period and releases methane as it does so – a potent greenhouse gas.
Compostic aims to provide a home compostable option that offers the convenience and ease of traditional plastic variations. Designed to break down completely in home compost or worm bin in just 12-24 weeks, instead of hundreds of years. The Compostic wrap is also non toxic, non-gmo, bpa free, uses soy based ink, and once broken down enhances soil quality to aid growing plants with no harmful residues or toxins left behind.
For consumers who don’t have compost at home, they can still use the product, and appropriately discard their scraps via local community gardens, The Compost Collective which connects them with neighbours who are already composting, or Supertrash for home collection.
Co-Founder and CEO of Compostic, Jon Reed, says the United States launch is another opportunity for the company to strengthen its mission of lowering plastic consumption worldwide.
“By entering the United States, we’re bringing a new option to millions of consumers that could potentially create a huge dent in how much plastic poisons our environment. A solution to the problem is long overdue, and with the current rise of the conscious consumer, we know we are positioning ourselves as the best alternative at the right time.”
“It’s always going to be a surreal thing, launching into a market of 330 million strong. However, we’re excited to see how American consumers react to the product, and are proud of how much work our team has put in to see this launch happen.”
Find out more at compostic.co.nz.
