For many Kiwis, Swanndri is more than just a garment – it’s a trusty companion, a staple of busy outdoor life and a symbol of longevity. In fact, some of us look at our old Swanni like a best mate, having shared countless adventures over the years.
But what happens to your Swanndri when it’s finally time to part ways? Unlike synthetic materials that linger in the environment, wool is a natural fibre that returns to the earth. So instead of it ending up in landfill, you can send it back to where it came from – once you’re done passing it down a few generations that is!
To showcase the biodegradability of their woollen garments, the iconic Kiwi brand undertook an experiment.
In collaboration with Gus and Tara at The Wandle in Middlemarch, Central Otago, one of Swanndri’s OG bush shirts was completely buried in topsoil and monitored to see how long it would take to decompose. The results were remarkable. After 18 months, the garment had almost entirely disintegrated, leaving no trace behind. This experiment highlights not only the durability of Swanndri garments while in use but also their ability to return to the earth naturally, promoting a circular ecosystem.
Wool is a fibre that has been used for thousands of years and offers a sustainable alternative to modern synthetic materials. Emma Wilding, a Farm Innovation Project Manager at The New Zealand Merino Company, plays a crucial role in the sourcing, handling and practices of wool. Her work involves helping farmers add value through sustainable practices, ensuring that the wool sourced is not only of the highest quality but also ethically produced.
As Wilding puts it, “Wool is back to basics. Back to nature. Back to what’s best for all of us – for you, for the animals, and for our planet.”
To Swanndri, sustainability is more than just how their garments are made; it’s about fostering a deeper connection with nature. Their ZQRX Regenerative Wool Range for example, is one that enforces their commitment to continuous improvement. ZQRX is a globally recognised standard for ethical and regenerative wool, focusing on animal welfare, environmental care and sustainable farming practices. This range promotes all of these standards and is about forward thinking. Every sustainable action contributes to helping the environment.
How great that your new winter wardrobe could benefit the environment, and the animals, as well as future generations? Swanndri’s latest winter range, includes wool coats and knitwear, as well as classic workwear fabrics like cotton canvas, oilskin and corduroy. Designed for both rural and urban settings, these enduring pieces are ready to become your next best mate!
