Dare to pink this summer

Rosé lovers rejoice – the Dare to Pink #sipnzrose campaign is being held for the second year running. 

The Dare to Pink #sipnzrose campaign is back in 2017, doubling in size following a highly successful inaugural year in 2016. A collaboration between wine and lifestyle company Sip NZ and New Zealand wine producers, Dare to Pink 2017 has more than 60 Rosé tipples on board for a week-long celebration of New Zealand wineries, makers and personalities, regions, events, bars and wine related news.

“The aim of the initiative is to celebrate the pink lifestyle and the great diversity when it comes to New Zealand Rosé wines. That’s why we’re launching New Zealand’s first Rosé directory on sipnzrose.com to help wine lovers find their perfect pink drink and introduce them to producers around the country,” says Caro Jensen, who founded Sip NZ with fellow international wine marketer Emily Camblin in 2015. 

Dare to Pink will run from Friday February 3 through to Friday February 10, with the second #nzroseday on Sunday February 5 during the long Waitangi weekend.

Find out more on sipnzrose.com and get involved in the pink initiative by using #sipnzrose on Instagram, Facebook and Twitter. 

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