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Countdown to being a good egg

Main image by Abdullah Ahmad on Unsplash


Why did the chicken cross the road? To get to the supermarket that sells only cage-free eggs.

Dad jokes aside, five supermarkets across Auckland and Wellington have opened their doors with only cage-free eggs on the shelves and to say we are egg-cited is an understatement. Okay, we’ll stop.

With shoppers at Countdown’s Milford, Waiheke Island, Grey Lynn, Crofton Downs and Newtown stores now only be able to buy free range and barn eggs the countdown is on for Countdown to go cage-free by the end of 2025.

“While moving five stores to completely cage-free is a big shift, in these particular stores around 90 per cent of customers are already telling us that cage-free is important to them, so we hope they’ll embrace the change to completely cage-free” says Countdown’s Kiri Hannifin.

“Eggs are a staple food, and affordability is a really important consideration. We’re committed to working with egg farmers to improve animal welfare standards and also help ensure eggs remain as affordable as possible”  says Hannifin.

Fourth generation egg farmer, William Sandle from Otaika Valley Free Range Eggs is thrilled to see Countdown taking the next step and trialling some stores as cage free only. “This reinforces for us Countdown’s commitment to proactively move towards cage free as the supply and availability of these eggs increases” says Sandle.

Free-range chickens

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