Wellingtonians are passionate about Burger Wellington so there were many howls of disappointment when the Visa Wellington On A Plate festival had to shut shop just days into the competition with the countrywide Level 4 announcement.
However, that hasn’t stopped the Capital’s burger enthusiasts (who consumed 279,000 burgers in 20 days in 2020) from taking matters into their own hands.
The postponement of one of Visa Wellington On a Plate’s most hotly anticipated parts of the festival – Garage Project presents Burger Wellington –– has propelled an at home movement of #BurgerWellingtIN burgers, with burger enthusiasts creating their very own whilst they wait for Burger Wellington to resume once it is able to at Levels 1 & 2.
In the first couple of days of lockdown, Sarah Meikle, WOAP Festival co-founder & director, said the Visa Wellington On a Plate team noticed a growing trend on social media with people having a go at making their very own Burger Wellington burgers at home, posting them to social media, giving the burger a moniker, much in the same way the burger-eating public does for two weeks of Visa Wellington On a Plate’s Burger Wellington.
“So we decided to flip the proverbial burger, so to speak, make it official, directly challenge Burger Wellington fans at home to make their own Burger WellingtINs, and reward them for it!” she says.
There have been more than 300 entries to the challenge in the last few days in the absence of Burger Wellington – and the calibre of the burgers has been impressive and the names, hilarious like The Ashley Shroomfield, South Coast Umami Warning, The Bhaji Smuggler and (Can’t Beet) Wellington On a Good Day).
Entries have also come from as far afield as Hamilton and Australia with one entry titled “Sorry About Lockdown” from Sydney.
If you want to take part you can enter by tagging burger posts with @wellyonaplate and @garageproject and hashtagging #BurgerWellingtIN and #LockdownBurgerWelly on both Facebook and Instagram. A daily winner will be declared and receive a Garage Project prize pack, distanced delivered to their door.
And if you just want to keep tabs on the fun and entries look for Burger WellingtIN entries on Facebook and Instagram under the hashtags #BurgerWellingtIN #LockdownBurgerWelly, as well as posts tagged @wellyonaplate and @garageproject.