Boh Runga introduces new lifestyle brand ‘bohboh’

Boh Runga, known for designing ‘the perfect gift’ jewellery, has announced the launch of ‘bohboh’ – a unique lifestyle brand for sentimental gifters and giftees.

The brainchild of dynamic creative Boh, ‘bohboh’ is a nostalgic nod to the story behind her name and brings the storytelling and sentimentality of Boh Runga Jewellery into lifestyle gifting and the home.

“I was born to a Malaysian Chinese mother and Māori father and as a baby I didn’t have a name for the longest time so my mum would call me ‘bo bo’ or ‘bao bao’ (宝寶) meaning ‘precious’ or ‘treasure’ in Chinese.

“My dad liked the sound of it and with a bit of creative spelling adapted the affectionate nickname to ‘Bohboh’, which was eventually shortened to my name Boh”.

Starting from where it all began, the first line of the new lifestyle range: bohboh baby, will launch on Boh’s birthday, March 14.

Thoughtfully designed by Boh and proudly made in Aotearoa, bohboh baby delivers the perfect selection of precious products and gifts for little treasures.

All bohboh baby items feature the popular Marigold motif from Boh Runga’s jewellery ‘bohlaboration’ with New Zealand’s favourite mum, Anika Moa, and are packaged in a beautiful box ready to be gifted. The line includes baby wraps, sheets, booties, beanies, headbands, teethers, and shorties – all made using OEKO-TEX certified organic cotton that is gentle and breathable for baby’s skin.

“The Marigold print was created with my own baby Marigold in mind. I feel really sentimental about the design and I’m honoured that Boh chose to share it through bohboh baby” says Moa.

Following on from the launch of bohboh’s first collection of baby products, Boh looks forward to introducing further creations later this year: “Just as my name Boh was a gift from my parents, bohboh is designed for meaningful, precious gifting that endures. It’s my way of creating beautiful new ways to make the special people in your life feel loved.”

bohboh is available exclusively from Boh Runga’s website and the Ponsonby Bohtique.

bohboh radio

To celebrate the arrival of bohboh baby – the first line under the bohboh lifestyle brand – Boh is inviting us to recall our treasured childhood stories and share the moments that come with our precious babies.

bohboh Radio will be a limited series podcast where Boh will chat with special friends about their childhood stories. The first episode will be with Boh’s friend and Marigold ‘bohlaboration’ partner, Anika Moa, with more familiar names to follow.

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