Beauty Muse: Michael Frampton

By Good

August 21, 2025


Good talks to Michael Frampton from Surf Mastery about holistic wellbeing, his view of beauty, and the importance of keeping daily living and beauty rituals simple.

Michael is a dedicated surfer, holistic coach and driving force behind Surf Mastery. 

Q Tell us a little bit about yourself.

A I am a solo dad of three boys currently living in Hawkes Bay. I host and produce The Surf Mastery Podcast – a podcast that helps passionate lifelong surfers to catch more waves, surf with more speed, style, grace and gain confidence in the water. 

Q What are some of the most important guiding principles you live your life by?

A Family comes first, have fun, be kind, and contribute

Q What is beauty to you?

A Grace is beauty and the way water moves is graceful as well as a healthy balanced body and glowing skin. 

Q How do you take care of your body/mind/soul/spirit?

A I train my body hard with exercise, and I focus my mind softly with meditation. I practise Kelee Meditation, and it only takes five minutes—so there are no excuses!

I set daily (sometimes hourly) reminders of things bigger than myself: the ocean, family, contributing to society, long-term projects, and writing a book. I aim for 7.5 hours of sleep, at least half an hour of exercise, and I love having good music playing throughout the day.

When life gets bumpy, returning to surfing always grounds me. I think it’s the combination of reconnecting with nature and the single focus required to surf that resets me. It reminds me that this too shall pass.

Q What’s your eating philosophy and style?

A I eat a carnivore-style diet 80% of the time, paleo 15%, and “anything goes” 5%.

If I eat late, I breakfast late, keeping within a 12-hour window followed by a 12-hour fast. I have been studying nutrition for twenty years and have tried almost every diet there is. Carnivore suits me best, paleo adds easy calories, and “anything goes” keeps me social.

Q What does Surf Mastery offer?

A I have a background as a personal trainer, life coach, and surfing coach, so I work in a very holistic way.

Surfers who want to deepen their connection with surfing and the ocean come to me for inspiration and education, with the aim of creating a better surfing life. For some, this means focusing on performance — for example, refining technique and improving skills in the water. For others, it’s about developing a surfing philosophy that can guide their journey, helping them to release any shame or self-doubt they may feel when surfing. And for some, it’s simply about designing a practical workout routine that prepares them to be surf-ready for an upcoming trip.

Q What do you think are the most important fundamentals for human and planetary health?

A Respecting rhythms means having a good sleep routine and eating seasonally. It also includes time spent outdoors, in reflection and contemplation for self-awareness and growth, as well as time with others to foster a sense of community.

Q What’s your beauty routine?

A Hydrate after a long sleep, then use a hot flannel and coconut oil. Coconut oil is all you need, and for a glow, get some sun, exercise daily, and smile.

Q As a dad, what are “the rules” in your house?

There are no rules, as rules just get broken — especially by three young boys. We have principles that we agree upon in our family meetings. I believe kids don’t follow rules set by authorities without drama, but they do adhere to principles they have contributed to.

I openly talk about everything and anything with my kids — from emotions to emery boards. And if they give me one-word answers to any questions I ask, then it’s on me to ask better questions.

Oh, one rule: always flush.

Q What makes you most proud of them?

A Their resilience shows in how they always look for the positives in life.

Connect with Michael’s podcasts, coaching and courses at surfmastery.com

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