Witchery White Shirt Campaign for ovarian cancer

Witchery and the Ovarian Cancer Research Foundation (OCFR) launch their White Shirt Campaign for World Ovarian Cancer day on 8 May.

Words: Lara Wyatt

With the aim to ensure that women everywhere are free from the threat of ovarian cancer, Witchery and the Ovarian Cancer Research Foundation (OCRF) have initiated the Witchery White Shirt Campaign. 

Witchery has a collection of eight white shirts that are available in Witchery stores around New Zealand and Australia, as well as from their online store (witchery.co.nz). From the sale of these shirts 100 per cent (excl GST) is donated directly to the Ovarian Cancer Research Foundation, helping to fund research into the early detection and treatment of ovarian cancer.

“One Kiwi woman dies every 48 hours from ovarian cancer. With no early detection test available, ovarian cancer has a significantly lower survival rate than breast and cervical cancer,” said OCRF CEO Lucinda Nolan. “Over 50 [per cent] of the community incorrectly believes that a pap smear diagnoses ovarian cancer. Developing an early detection test will allow for early diagnosis, early treatment, and can ultimately help save lives.”

To date, the Witchery White Shirt Campaign has raised more than $12.1 million. 

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