The celebrated Pacific Fusion Fashion Show (PFFS) will return to South Auckland on Saturday 28th May 2022, showcasing nine Polynesian designers.
The event is excited to be able to return under the orange setting of the Covid Protection Framework after several attempts at rescheduling the show in late 2021 and early 2022.
Since launching in 2016, the acclaimed fashion event has grown a loyal and enthusiastic audience and after a successful digital event streamed live from Wellington in late 2020, the event is proud to finally be returning to its South Auckland roots for 2022’s much-anticipated event.
St George Street in Papatoetoe will become the runway for the evening show in late May with a stellar line up of fashion literally stopping traffic!
“We have always been a proud South Auckland hosted event. From East Tamaki, Otara, Mangere Bridge, Manukau and this year old Papatoetoe,” says Pacific Fusion Fashion Show Founder and director Nora Swann.
“We are looking forward to bringing our event to life and hosting this year’s show on the actual road, yes, St George Street.”
“Auckland Council and Auckland Transport have been really helpful in supporting my team with this year’s location as well as Eke Panuku and the Otara Papatoetoe Local Board. My business also moved into old Papatoetoe last year, so it has been great connecting with the business community here and being able to highlight some of the retailers not in only in our marketing campaign but also as the backdrop for this year’s event.”
While the pandemic has put a halt to many recent fashion events including New Zealand Fashion Week, which the PFFS designers were meant to showcase at in February, PFFS is delighted to be able to confirm new dates for their May showcase with Covid-19 protocols in place.
While the event was run successfully in a digital form in 2020, event organisers want to bring back the face-to-face fashion show that attendees enjoyed in previous years and are grateful a return to the orange setting makes this possible.
“The Pacific fashion community (fashion designers, models and everyone working behind the scenes) were both relieved and happy to hear that we had decided to go ahead,” adds Nora Swann. “It is great to finally be able to give everyone something to look forward to, especially us in Auckland, who have been through a lot. With the loosening of restrictions and a return to the orange setting we’re grateful to be able to have some confidence in finally returning in May and give our community the confidence to attend.”
Each PFFS event has had a different theme and this year’s event theme is WOVEN and was chosen by Creative Director Sammy Salsa.
“It’s a play on weaving fabrics together but also – on a deeper level I see it as interlacing or intertwining culture into modern day society and how Pacific people interlock into a western world with their fashion aesthetic and culture,” says Sammy Salsa.
“It’s how Pacific fashion and culture has woven its way into a modern society in order for us (Pacific people) to fit in or to stand on our own.”
The nine emerging and established designers showcasing at Pacific Fusion Fashion Show 2022 are:
- Alexandra Simpson – Alexandra Simpson
- BEAU LOUIS TAKAPU – Beau Takapu
- disciple of discipline – Massey Williams
- LIPO – Phillip Heketoa
- MAKKE – Maggie Anitelea
- OHN Clothing – John Tanuvasa
- s.T – Susana Tasi
- TANIROSE TAUSIE – Tanirose Tausie
- TKT Fashions – TK Taito
Pacific Fusion Fashion Show 2022 promises to be an unmissable showcase of vibrant fashion and incredible Polynesian talent. PFFS regularly sells out so interested attendees should get their tickets quickly!