Five New Zealand brands found in the supermarket

Buying New Zealand products is something that many New Zealanders are prioritising post-lockdown, according to a survey by New World.

There are a number of New Zealand grown brands delivering innovative, sustainable and affordable personal and homecare products, and they’re not all found in the food section.

Here are five brands to look out for next time you’re perusing the home and personal care aisles at your local supermarket.


Developed and made in their on-site lab and factory in Auckland, essano is a proud New Zealand company founded on a pioneering spirit and Kiwi ingenuity. Essano strives to craft a wide range of ethical and sustainable skin, body and hair care products.  

Glow Lab

Proudly made in New Zealand, Glow Lab’s natural, nasty free and cruelty free formulations are boosted with scientifically proven, active ingredients to deliver natural skincare, haircare and body care that works.


Earthwise has been pioneering eco-friendly cleaning products in New Zealand for over 50 years. The Earthwise journey began in the Waikato, with the simple promise to create products better for people and the planet. Earthwise household cleaning, laundry and personal care products are effective naturally, and don’t cost the earth.


Since 1993, Ecostore has developed, manufactured, and packed a wide range of household cleaners, body, and oral care products offering customers a cheaper and more sustainable alternative to traditional products. Produced in Auckland, the well-known brand creates their products in their own carboNZero certified factory.


One-hundred percent New Zealand owned and operated, Active owners Barry and Leanne Robertson started out 20 years ago with their sights set firmly on manufacturing quality, true and tested cleaning products for New Zealanders.

Today, the well-known brand continues to create innovative, top performing dishwashing products New Zealanders know and love.

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