At ghd, joyful body and breast positivity is the core message of this breast cancer awareness-driving campaign.
Having the confidence to action these important self-check steps as early as possible will help make all the difference.
With a lack of breast checking confidence, women are less likely to self-check and those who feel awkward or embarrassed about checking their breasts may delay seeing their doctor if they notice a new or unusual change.
Big, perky, saggy, tiny, small, large, two boobs, no boobs? Still check.
Women need to start talking about their breast health, not their cup size and to feel confident and educated on how to check every single month.
“Early detection is everything.” Says Breast Cancer Foundation NZ ambassador Lorna Subritzky. “Through self-checks and mammograms, my DCIS cancer was caught early. Recently I found a lump in my other breast during a self-check, it turned out to be a tumour.”
“Again, I caught it early enough to save my life. They say the lightning doesn’t strike twice. It can, but early detection can be the difference that can save your life.”
Ghd has been supporting breast cancer charities globally for 18 years, raising over $22 million to date.
For the past two years, ghd has been on a mission to empower young women across the world to start regularly checking their breasts with their TAKE CONTROL NOW campaign.
Breast cancer is the most common cancer for Kiwi women, which is why ghd wants to continue to support this cause.
Two physical features that can strongly shape how women see themselves, their breasts and their hair, can be taken away by breast cancer.
As an evolution of 2021’s successful campaign, the 2022 collection features the campaign messaging TAKE CONTROL NOW on the limited edition styling tools, providing women with a regular reminder to touch and check their boobs for signs of breast cancer every single month.
$20 from every Pink limited edition purchase goes to breast cancer charities partnered with ghd.
The collection consists of the ghd helios™ professional hairdryer, award-winning ghd platinum+™ styler, ghd gold® styler, and for the first time, their limited-edition glide hot brush.
With every purchase of their limited edition pink stylers or hot brushes, you will also receive a soft touch zip bag.
The 2022 vibrant orchid ghd limited edition Pink collection has been designed to include a self-check reminder so whenever you style your hair you remember to TAKE CONTROL NOW and check your boobs.