Do more with less at Corbin Rd


In a world where we’re bombarded with marketing messages at every turn, it can be difficult to let go of the urge to buy every ‘next best thing’ that comes our way – and particularly at Christmas, when the pressure to consume is at its greatest.

But Corbin Rd is a New Zealand slow beauty brand doing things differently.

Firstly, it implores its customers to buy less and do away with complex, confusing, multi-step routines. And secondly, its pared-back range of simple, natural products is now housed in the most delightful Christmas finery – all multifunctional and zero waste.

Using Corbin Rd, the home of slow beauty™, means buying just three natural, New Zealand made products to achieve glowing skin – a calming Restorative Cleansing Balm, a nourishing Multivitamin Restorative Face Oil with Bakuchiol, and a Viteve™ Silk Exfoliating Cloth. That’s it.

“Since starting Corbin Rd, I’ve really had the most enormous mindset shift,” says Corbin Rd’s founder Wendy Nowell-Usticke. “Every purchasing decision I make now goes through the ‘do less, create less waste’ filter. And that applies equally to everything I do with the business.”

Corbin Rd’s founder Wendy Nowell-Usticke

So, Nowell-Usticke explains, when she developed her Christmas gift sets this year, “I wanted them to be able to sit under the tree without screeds of throwaway plastic, wrapping and ribbons – and the packaging needed to be zero waste, with the ability to repurpose.”

That’s why Corbin Rd’s Christmas skincare set (Restorative Cleansing Balm, Face Oil and Viteve™ Silk Cloth) is presented in a reusable stainless steel box – $59.99 – and the bodycare set  (Corbin Rd Body Oil and Body Lotion) in a reusable jute bag – $39.99.

What’s more, every purchase, of any product (including other items in Corbin Rd’s succinct range)  that are made through Corbin Rd before December 16th goes in the draw to win a fantastic sustainable prize, too.

“I barely use my car these days – e-bikes are certainly the way forward for inner-city and short distance travel,” says Nowell-Usticke. “So we’ve found the most beautiful e-bike in the world – the Vallkree Electric Bike, which comes with a basket of Corbin Rd products worth $500.”

For those signing up for a “set and forget” Corbin Rd subscription, there are three entries into the prize draw. “We think the subscription offers another way for people to truly slow down, remove another thing from the neverending to-do list, and relax.”

Corbin Road’s Christmas Set

Corbin Rd – which uses gentle ingredients to promote soft, supple and deeply hydrated skin – continues to seek out only the very best local ingredients include kawakawa, hemp, mamaku and harakeke – all farm sourced or eco-certified.

And it’s always mindful of its imprint on the environment, with 99 per cent of packaging easily recycled, upcycled or refilled.

 “I’m over fast beauty, which creates multiple single-performing skincare products at lightning-speed to capitalise on beauty trends,” says Nowell-Usticke. “The truth is, there are only three fundamental steps to healthy skin: cleansing, exfoliating and hydrating. Why do you need 20 products to do that?

“Our invitation to you is to try the slow beauty approach.  Join the movement of people who want to do more with less, simplify their lives and tread lightly on the planet. Create less waste and go easier on your pocket. And start this Christmas!”

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