New Zealand’s newest wellness brand, BraveFace, took to the streets of Auckland overnight to remind Kiwis that they are bigger than the issues that worry them most.
Locals of the suburb of Ponsonby were confronted by a hard-to-miss mural adorning the busy corner of Ponsonby Road and Douglas Street. In an effort to ‘let that sh*t go’, the interactive installation encourages passers-by to write down their biggest worry, place it in a locked box, and post a photo of themselves interacting with the experience to Instagram. For every post that tags @braveface, the brand will donate $10 to The Sir John Kirwan Foundation, with an additional $10 donated for every online purchase between 10-24th May.
“For far too long there has been a stigma around talking up and seeking help for stress, anxiety and overwhelm. We want to help change that” says Katherine Douglas, founder of BraveFace.
“We are a small brand but we have big ambitions to help people feel in control of their lives. We realise this is bigger than us and feel that the work The Sir John Kirwan Foundation is doing around education on mental health in schools makes it the perfect cause for us to get behind.”
The campaign acts as a positive reminder that each day is a chance to start over, to start fresh and to leave that sh*t behind.
BraveFace’s range of herbal supplements help to overcome unwanted feelings of stress and worry, naturally. The three remedies work together to help relieve overwhelming moments, stress-related sleep disturbances, and the long-term effects that stress has on the body. Backed by science and designed to deliver the highest potency of herbs at therapeutic doses, the products’ unique formulations deliver positive results without the side effects.
